We finally get in contact with a Black Hat SEO and spammer. You will laugh when you hear what we found out!
It's next week and we'll be there for the whole show. We have a bunch of questions to ask, but could always use more. Be sure to post your questions for us to ask the search engine engineers before Tuesday next week.
How important are links anyway? We talk about ways you can discover who's linking to your site and how many links your Web site will need to get that couveted page rank (PR) of 5 or better.
Are you getting those emails that ask for link exchange? We'll teach you a couple tricks you can use to investigate those offers and find out which ones might actuall pay off.
http://www.alexa.com (Information on any web site.)
http://www.metricsmarket.com (Monthly visitor stats on any web site.)
Click fraud is a part of online advertising whether we like it or not. We discuss ways of dealing with click fraud and what you can do to secure a refund when you've been victimized. We talk about log analysis software and how you can use it to detect click fraud.
http://www.deep-software.com/ (Jerry's Pick!)
http://www.gnu.org/software/grep/ (Command line grep utility)
Need a boost in traffic to your Web site? Try advertising in newsletters specific to your industry. We talk about how to find newletters and what you should do to negotiate the cost of your first run (insertion). If you're an affilate marketer, we show you how to set up your advertising campaigns to hide your methods from your affiliate -- safely.
If your web site doesn't already have a robots.txt file, it should. We talk about how to create one and what tags to use or avoid.
Next week we plan on talking about Google's "Big Daddy" data center, how spiders are indexing blogs, and about the new "Frankenstein" web pages and sites. We will also be discussing how you can find those sites that are "Frankensteining" your content for their benefit.
Google updated some of the features on Sitemaps this last week adding some ranking numbers to the Query Stats report that we talk about. It's still in beta, so we're not sure how useful these number really are, but Google seems to be on the right track.
During the discussion, we throw in a Web Wisdom Tip about how you might possibly use some of this new Sitemaps information to make some extra cash from your web site. Be sure to tune in for this one.
So where does Google discover Black Hat SEO techiques? You might be surprised. We talk about some of the ways they hunt for Black Hat SEO, and if you're doing it, you will be found (eventually) -- so don't do it!
As an aside, we throw in a "White Hat" tip about how you can boost your page's listing in Google using external Java and Style Sheets. No "Black Hat" needed!
Are they really the #4 engine out there? Or, do they still have investor money to burn? We talk about why it doesn't make sense to target this engine anymore and why they are on an aggresive campaign to ban users based on bandwidth usage.
Ask is a sinking ship...
While on the topic of Ask, we throw in another Web Wisdom Tip on what search engines you should be targeting and how to figure out which search engines are right to target for your Web site.
Today we have a really great show for you. We've updated the lineup and will now have Jerry West from Web Marketing Now with us on all our future podcasts.
Today we're talking about domain spam that has been recently re-discovered in MSN again. We're also going to be chatting a little bit about buying and selling domain names and letting domain names expire -- what you should know, do, and expect if this is happening to you.
Today we have a really great show for you. We'll be talking to one of the leading experts in keyword analysis, John Alexander, about his eBook "WordTracker Magic" and other topics on keyword analysis.
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com.
Continue reading "Keyword Research, Phone Interview with John Alexander" »
Ever wonder if the keywords you are targeting are the right ones for your web site?
Worry no more. We have the leading expert on keyword analysis lined up for Friday's podcast. John Alexander, an expert in web site marketing, will be answering all of your toughest questions on keyword analysis. So be sure to check back friday, or subscribe to our RSS feed from the home page to automatically get the latest show.