Links and Back Links

How important are links anyway? We talk about ways you can discover who's linking to your site and how many links your Web site will need to get that couveted page rank (PR) of 5 or better.

Are you getting those emails that ask for link exchange? We'll teach you a couple tricks you can use to investigate those offers and find out which ones might actuall pay off.

http://www.alexa.com (Information on any web site.)
http://www.metricsmarket.com (Monthly visitor stats on any web site.)

Click Fraud and Log Files

Click fraud is a part of online advertising whether we like it or not. We discuss ways of dealing with click fraud and what you can do to secure a refund when you've been victimized. We talk about log analysis software and how you can use it to detect click fraud.

http://www.deep-software.com/ (Jerry's Pick!)
http://www.gnu.org/software/grep/ (Command line grep utility)

Advertising Your Web site

Need a boost in traffic to your Web site? Try advertising in newsletters specific to your industry. We talk about how to find newletters and what you should do to negotiate the cost of your first run (insertion). If you're an affilate marketer, we show you how to set up your advertising campaigns to hide your methods from your affiliate -- safely.

Robots.txt File

If your web site doesn't already have a robots.txt file, it should. We talk about how to create one and what tags to use or avoid.

Next Week's Show

Next week we plan on talking about Google's "Big Daddy" data center, how spiders are indexing blogs, and about the new "Frankenstein" web pages and sites. We will also be discussing how you can find those sites that are "Frankensteining" your content for their benefit.