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Getting tired of all those spam mails from SEO companies promising the world? Well we are. Today we try and expose one of these "Black Hat" spammers and get to the bottom of it.
Yahoo! has a Java spam hiccup last night.
Jerry's in Vegas this week at an SEO workshop and is letting us in on what you can expect if you attend one. Jerry is attending the Search Engine Workshops by Robin Noble and John Alexander.
This is crazy! Someone has done a "detailed" study (yeah right) showing that Google loves broken html in web sites. Their methods are not only flawed, but the data is totally outrageous! We set about setting the record straight.
Google and some other search engines are now looking for "nofollow" tags in HREF's on web sites. This gives the webmaster more control over what links are followed both internally and offsite. We talk about how this works, and how you can benefit from using it.
What? Another new search engine from Microsoft! When will this end? I guess Microsoft has decided to add another search engine to the mix loaded with gadgets and more stuff to sign up for. We take a look at this engine and give some feedback as to why we think this is just another huge mistake by Microsoft.
What is duplicate content anyway? We talk about what it is and how you can keep Google from indexing duplicate content on your site. We also discuss some of the new emerging "Frankenstein Content" that is being used as spam and on AdSense web sites.
Getting your web site out of the supplimental results in Google. You'll be surprised about how little it took to get one of our web sites out of the supplimental results in Google.
Next week Jerry will be broadcasting from Las Vegas as the Search Engine Workshops conference and letting us in on what the latest trends are in SEO promotion and design.
How important are links anyway? We talk about ways you can discover who's linking to your site and how many links your Web site will need to get that couveted page rank (PR) of 5 or better.
Are you getting those emails that ask for link exchange? We'll teach you a couple tricks you can use to investigate those offers and find out which ones might actuall pay off.
http://www.alexa.com (Information on any web site.)
http://www.metricsmarket.com (Monthly visitor stats on any web site.)
Click fraud is a part of online advertising whether we like it or not. We discuss ways of dealing with click fraud and what you can do to secure a refund when you've been victimized. We talk about log analysis software and how you can use it to detect click fraud.
http://www.deep-software.com/ (Jerry's Pick!)
http://www.gnu.org/software/grep/ (Command line grep utility)
Need a boost in traffic to your Web site? Try advertising in newsletters specific to your industry. We talk about how to find newletters and what you should do to negotiate the cost of your first run (insertion). If you're an affilate marketer, we show you how to set up your advertising campaigns to hide your methods from your affiliate -- safely.
If your web site doesn't already have a robots.txt file, it should. We talk about how to create one and what tags to use or avoid.
Next week we plan on talking about Google's "Big Daddy" data center, how spiders are indexing blogs, and about the new "Frankenstein" web pages and sites. We will also be discussing how you can find those sites that are "Frankensteining" your content for their benefit.
Google updated some of the features on Sitemaps this last week adding some ranking numbers to the Query Stats report that we talk about. It's still in beta, so we're not sure how useful these number really are, but Google seems to be on the right track.
During the discussion, we throw in a Web Wisdom Tip about how you might possibly use some of this new Sitemaps information to make some extra cash from your web site. Be sure to tune in for this one.
So where does Google discover Black Hat SEO techiques? You might be surprised. We talk about some of the ways they hunt for Black Hat SEO, and if you're doing it, you will be found (eventually) -- so don't do it!
As an aside, we throw in a "White Hat" tip about how you can boost your page's listing in Google using external Java and Style Sheets. No "Black Hat" needed!
Are they really the #4 engine out there? Or, do they still have investor money to burn? We talk about why it doesn't make sense to target this engine anymore and why they are on an aggresive campaign to ban users based on bandwidth usage.
Ask is a sinking ship...
While on the topic of Ask, we throw in another Web Wisdom Tip on what search engines you should be targeting and how to figure out which search engines are right to target for your Web site.