Keyword Research, Phone Interview with John Alexander
Introduction
Today we have a really great show for you. We'll be talking to one of the leading experts in keyword analysis, John Alexander, about his eBook "WordTracker Magic" and other topics on keyword analysis.
About John Alexander
John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com.
Topics Covered in the Interview
- Background on John Alexander and Experience.
- Why should I even be interested in keywords for my site.
- The differences between PPC keyword tools and WordTracker.
- Keyword research optimization for organic listings.
- WordTracker introduction, Keyword Universe or Comprehensize Search.
- Researching the behaviour and trends of your potential customers.
- WordTracker's KEI defined; window of opportunity.
- Does stemming matter? The use of plurals, ing, and capitalization.
- And much more, listen to the podcast for these other great topics!
Resources
John has compiled a list of resources you can explorer to find out more information on keyword analysis and how it can benefit your web sites.
Wordtracker Magic - John Alexander's eBook:
http://www.wordtracker-magic.com
Subscribe to Free Wordtracker Magic audio Tips and Lessons
By John Alexander
http://www.searchengineworkshops.com/articles/audiomagic.html
An Ingenious Way to Use Wordtracker....that's easier too!
By Robin Nobles
http://www.searchengineworkshops.com/articles/wordtrackerR.html
Wordtracker Questions and Answers:
By John Alexander
http://www.searchengineworkshops.com/articles/wisdom.html
Three (3) interviews of John Alexander on World Talk Radio about Wordtracker and Keyword research:
http://www.searchengineworkshops.com/articles/talk-show.html
New Search Twists - Published in REALTORS Magazine Jan. 2005
By John Alexander
http://www.realtor.org/rmomag.NSF/pages/techatworkjan05
Keyword Effectiveness - Big differences in little words:
By John Alexander
http://www.searchengineworkshops.com/articles/effectiveness.html
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker
By Robin Nobles
http://www.searchengineworkshops.com/articles/wordtracker-overture.html
Odds and ends on Wordtracker related articles, plus readers can download Wordtracker's newest keyword research guide as a free e-book which contains multiple strategies from a variety of SEOs and marketers (including a chapter written by John Alexander.)
http://www.searchengineworkshops.com/wordtracker.html