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January 27, 2006

What's Next for Website-Manager

First I would like to thank everyone who has provided invaluable feedback during the first month of Website-Manager's release to the public. We've been working really hard on this end and have been adding some really great improvements.

Last week we added a bunch more search engines, with more to come. We currently have requests for more Chinese and Japanese search engines, which we'll be adding soon. Please keep the requests coming.

Right now we are finishing up the addition of Cross-tab reporting, also known as PivotTable or rotating data. Cross-tab reports allow you to rotate a column in the report to the header. For instanace, if you wanted a report with your keywords down the left and the search engines across the top, you would need a cross-tab report to do it.

Once the cross-tab reporting features are complete, we will be working on adding Charting to the reports section. Will will also be working on any other small improvements that we can make to the system. This is were customer feedback is very important. We listen to our customers and try to incorporate all of our customer's suggestion in some way or another.

Next month we'll be working on finishing out the search engines and getting Website-Manager running on a Mac compter. In March we plan on starting the process of porting Robot-Manager over to Website-Manager, and we have a couple of other modules planned that we hope to have in by then too.

We should be releasing another update to Webiste-Manager early next week or sooner.

Missing Podcasts

Hi All,

I haven't done a podcast for last week or this week. I've gotten sick and can hardly speak. I guess that's what I get for having kids in school.

Anyway, I'm working on some new content for the podcast, and as soon as I get my voice back I'll be producing more shows. I'm hoping to "hear" my voice again sometime this weekend.

Have a great weekend, and thanks for stopping by.

January 17, 2006

This Week's Podcast

Hi Everyone,

Well, I finially got some intro music for the podcasts that is more than acceptable. (Thanks Steven for the intro!) I'll be going back and adding it to my prior podcasts.

This week I'll be doing a show on hijacked pages in Google and MSN. It seems that the masses out there haven't even heard of this, but it's a serious problem with Google and MSN. I'll be talking about how your pages, or entire site, can be hijacked and how you can find out what pages, if any, have been hijacked on your web site.

I'm also going to be trying to secure an interview with Jerry West of Web Marketing Now. He publishes the SEO Revolution, a subscription-based newsletter packed with cutting edge information on what the search engines are doing now. If you've never heard of this newsletter, you owe it to yourself, and your web site, to check it out. You can find the newsletter on http://www.webmarketingnow.com.

January 15, 2006

Website-Manager Version 1.0.4

Website-Manager version 1.0.4 is available for download.

January 12, 2006

Keyword Research, Phone Interview with John Alexander

podcast mp3 icon

Introduction

Today we have a really great show for you. We'll be talking to one of the leading experts in keyword analysis, John Alexander, about his eBook "WordTracker Magic" and other topics on keyword analysis.

About John Alexander

John Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com.

Topics Covered in the Interview

  1. Background on John Alexander and Experience.
  2. Why should I even be interested in keywords for my site.
  3. The differences between PPC keyword tools and WordTracker.
  4. Keyword research optimization for organic listings.
  5. WordTracker introduction, Keyword Universe or Comprehensize Search.
  6. Researching the behaviour and trends of your potential customers.
  7. WordTracker's KEI defined; window of opportunity.
  8. Does stemming matter? The use of plurals, ing, and capitalization.
  9. And much more, listen to the podcast for these other great topics!

Resources

John has compiled a list of resources you can explorer to find out more information on keyword analysis and how it can benefit your web sites.

Wordtracker Magic - John Alexander's eBook:
http://www.wordtracker-magic.com

Subscribe to Free Wordtracker Magic audio Tips and Lessons
By John Alexander
http://www.searchengineworkshops.com/articles/audiomagic.html

An Ingenious Way to Use Wordtracker....that's easier too!
By Robin Nobles
http://www.searchengineworkshops.com/articles/wordtrackerR.html

Wordtracker Questions and Answers:
By John Alexander
http://www.searchengineworkshops.com/articles/wisdom.html

Three (3) interviews of John Alexander on World Talk Radio about Wordtracker and Keyword research:
http://www.searchengineworkshops.com/articles/talk-show.html

New Search Twists - Published in REALTORS Magazine Jan. 2005
By John Alexander
http://www.realtor.org/rmomag.NSF/pages/techatworkjan05

Keyword Effectiveness - Big differences in little words:
By John Alexander
http://www.searchengineworkshops.com/articles/effectiveness.html

Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker
By Robin Nobles
http://www.searchengineworkshops.com/articles/wordtracker-overture.html

Odds and ends on Wordtracker related articles, plus readers can download Wordtracker's newest keyword research guide as a free e-book which contains multiple strategies from a variety of SEOs and marketers (including a chapter written by John Alexander.)
http://www.searchengineworkshops.com/wordtracker.html

January 10, 2006

Website-Manager Version 1.0.3

Website-Manager version 1.0.3 is available for download.

What's Next

We're currently working on more additions and improvements to Website-Manager. Customer feedback is very important and can sometimes drive which projects are finished first.

This is a list of our higher priority projects, which may be a little technical for some users.

  • Adding more foreign search engine support
  • Adding a feature to Check Positions that will rerank failed keywords
  • Adding the ability to show keywords and search engines in reports that have no data (ie. zero ranking)
  • And many others...

If you have any specific requests, you can post them in this blog and we'll do our best to consider your suggestions for addition into the software.

Intro to Keyword Analysis Podcast on Friday

Ever wonder if the keywords you are targeting are the right ones for your web site?

Worry no more. We have the leading expert on keyword analysis lined up for Friday's podcast. John Alexander, an expert in web site marketing, will be answering all of your toughest questions on keyword analysis. So be sure to check back friday, or subscribe to our RSS feed from the home page to automatically get the latest show.

January 05, 2006

Portable Page Layouts with CSS and One Table

podcast mp3 icon

Introduction

Ever tried to create a page layout with only CSS that worked across all Web browsers?

I have, and it's no picnic. This is one of those times where you have to ask yourself, "Is the juice worth the squeeze?" I would have to say emphatically, no. Give up. Don't try it. Leave it for the professionals that work in CSS all day long and who thrive on using CSS hacks.

For me, I'm not ready to dump tables for strictly CSS sites. Plus, there's nothing wrong with using tables for page layout. So how can we create a page layout that's simple and elegant, yet won't bust our mental bank? Read on.

Solution

We'll use both CSS and at least one table to layout our page. We get the benefit of CSS, plus the ease of using just one simple table on our page. Using this table, we can generate any standard layout on the Web today and benefit from the same look across all Web browsers and operating systems, like Mac OSX, without having to use CSS hacks or remember what they do.

Skill Level

Beginner |•••••|•••••| Advanced

Discussion

The example I'll use for our topic today is a simple, but very useful layout. I use this layout on WebsiteManagementTools.com and some other Web sites that I own. The basic structure is a header, followed by the body, and ending with a footer. The body has a left-side navigation bar and an expanding right-side content area. You can find this type of layout everywhere on the Internet.

page layout structure

Header

For our header, we'll use a simple DIV tag with an ID. For what we'll be using it for, a DIV tag will work fine across all Web browsers, and we won't have to worry about using a hack.

<div id="header">
    <!-- Site title and top menu can go in this area -->
</div>

The ID attribute acts like a CLASS attribute, but only one is allowed per page. IDs are good to use when marking sections of your Web page that don't repeat, like headers, footers, and content. This helps keeps your style sheet simple and easy to relearn when you're editing your site six months down the road.

To create the actual header, we could embed another table in the header section to handle the top menu and any logo. Or, we could just use styles. Shown here is a simple header that uses only styles.

<h1>Web site name</h1>
<ul>
    <li><a href="#">home</a> | </li>
    <li><a href="#">products</a> | </li>
    <li><a href="#">support</a> | </li>
    <li><a href="#">about</a></li>
</ul>

The nice thing here about using standard tags, which are often referred to as Tag Selectors, is that we're not adding any additional markup to the header. We can change the layout simply by updating the style sheet. One thing to remember here, though, when you're overriding the link pseudo-classes, be sure they are in the order of :link, :visited, :hover, and :active. Otherwise, things might no work was you would expect them to.

Our heading is just text, but we'd like to replace the text with an image. We can hide the text and display a background image all from our style sheet. One thing you'll want to remember if you're using images in your style sheet, always specify the image path starting from the root of your site. That way any pages on your site that are not in the root directory can share the same style sheet.

header layout structure

We used a little trick (not a hack) to make the text go away on the H1 tag, we set the text-indent on the H1 tag to a large negative value. This moves our H1 text off the visible part of the page allowing our image to show without the text.

The selector in the style sheet looks like this:

#header h1 {
    margin: 0 0 0.25em;
    width: 185px;
    height: 95px;
    background: transparent url(/images/gfx-maxvis.gif) no-repeat;
    text-indent: -700em;
    text-decoration: none;
}

The margin is to keep our image a little above our top menu. The width and height are the values for our image in the background. And the text-indent and text-decoration are used to eliminate the header text from the page visually.

Here's a tip when working with attributes like margin and padding. Values can be specified in three different ways, which has always been confusing to me. The values are separated by a space.

    • 2px 4px 2px 4px = Top Left Bottom Right
    • 2px 4px = Top/Bottom Left/Right
    • 2px = All

Table

The table is where we layout our real page. Some people call this area "below the fold", I just call it the page. I'll show you the code here and explain why it's laid out this way.

<table width="100%" border="0" cellspacing="0">
<tr>
    <!-- begin sidebar -->
    <td id="sidebar">
        Sidebar goes here...
    </td>
    <!-- end sidebar -->

    <td id="gutter">&nbsp;</td>

    <!-- begin content -->
    <td id="content">
        Content goes here...
    </td>
    <!-- end content -->
</tr>
</table>

So basically what we're looking at is a table that has one row and three columns. The center column, which I refer to as the gutter, is optional, but I like to have one there because you can use it to display a repeating image that you can use as a visual separator between the two sides. Also, with the gutter in place, if you want to switch the sidebar to the right, all you have to do is swap the sidebar and content columns.

The only disadvantage to this layout is that the search engine spiders will see your navigation sidebar before your actual page content. This means when this page is indexed, it's possible that the description searchers will see at the search engine will be bits and pieces of your navigation sidebar, not the actual content on your page. You can overcome this problem by switching the sidebar to the right side instead, turn any text into graphics, or put your menu text into Java script.

Footer

The Footer is handled in the exact same way as the header. No need to cover the topic twice.

Summary

This type of page layout is a solid proven design that works across all Web browsers. It's fairly easy to implement and maintain. Using a single row table for the body gives you a lot of flexibility to create any type of multi column layout. It's just a good design to use.

We'll spend more time in the future going over the different techniques you can use to really add life to your page. We may even invite a Web graphics expert for an interview and post it on this weblog.

January 04, 2006

Working on Intro Music

I've been working on securing some music talent to produce the show's Intro Music. This is not as easy as I had hoped, but I am now looking at two potential sources. One here locally, and another in Portland Oregon. With any luck, I'll have something in the next two weeks.

In the mean time, I've been playing around with the loops in Adobe Audition, but I'm no musician (and don't claim to be). It looks easy enough, but you really need that ear for music and probably some training too—which neither I have.

I'll be releasing the next show on Friday. It's going to be a show about some aspect of using style sheets for your Web site. If anyone has a suggestion for what part of style sheets to talk about, please send me a comment. I'm thinking about covering the use of styles for page layout.